So, this week I’m not even going to try to create a dramatic introduction because we all know who dominated the box office over the weekend, “Avengers: Endgame”! That’s right Marvel has done it again to no one’s surprise, but this time they upped the ante in almost every way and I’m not just talking about their story. The epic conclusion to the Infinity Saga and penultimate film in Phase 3 of the Marvel Cinematic Universe may have destroyed every record possible over its opening weekend. So instead of creating unnecessary drama over its success this Box Office Breakdown will explore just how big “Endgame’s” debut turned out to be. Let’s get started.
“Avengers: Endgame” was always going to be a hit, breaking records for Fandango preview ticket sales among other achievements, but when it finally hit theaters it became a sensation. “Endgame” is now the second highest rated film in the MCU on Rotten Tomatoes, only one percent behind “Black Panther” with its critical score, and became the third Marvel movie to earn an A+ audience CinemaScore after “The Avengers” and “Black Panther”. But it’s the box office numbers that are truly impressive. “Endgame” broke “Avengers: Age of Ultron’s” record for single weekend market share earning 90% of all movie tickets sold. Marvel properties now own the top six movie weekend market share records with “Endgame”, “Age of Ultron”, “Avengers: Infinity War”, “Spider-Man 3”, “The Avengers”, and “Iron Man 3” and Disney owns the top eight such records with “Star Wars: The Last Jedi” and “The Force Awakens” in seventh and eighth respectively on that list. Marvel also owns the tenth spot in that record book with “Guardians of the Galaxy Volume 2” making Warner Bros.’s “It” the only non-Disney property in the top ten weekend market shares in history.
But that’s just a few of the neat records “Endgame” broke. It smashed “Infinity War’s” record for largest opening weekend gross earning an estimated $350 million, almost $100 million more that its predecessor, in a single weekend. In the process is also earned the record for largest Thursday preview totals, largest Friday, Opening Day, and Single Day totals all previously held by “Star Wars: The Force Awakens” and became the fastest film to reach $100 million, $150 million, $200 million, $250 million, $300 million, and $350 million all in a matter of three days. It earned the highest per theater average in history for a wide release film and was released in more theaters in its opening (4,662) than any movie ever in the domestic market topping the previous record held by “Despicable Me 3”. While “Infinity War”, set many records itself this time last year they were all broken by “Endgame” including largest domestic opening weekend, largest Sunday numbers, largest Saturday numbers and more.
Internationally “Endgame” broke even more records becoming the largest international opening of all time with $859 Million absolutely destroying the previous record of $443.15 million held by “Fate of the Furious”. Its worldwide opening of $1.2 billion topped “Infinity Wars” record of $640.5 million and “Endgame” set records for 3D, 4DX Format, and IMAX openings. It’s the fastest film to ever reach a billion globally and its opening weekend numbers already put it in the top 20 largest worldwide releases in history. It’s also the sixth largest worldwide release in the MCU after only a single weekend. It’s the ninth film in the MCU to reach over a billion dollars in the global market and, obviously, the fastest to do so. It broke the five-day record for sales in China and the largest industry openings in 44 other markets across the world outside the United States. To say “Endgame” is a phenomenon is actually an understatement. This is possibly the most amazing opening we’ll ever see in cinema and it’s a true, wait for it…MARVEL of a success story. If you haven’t seen the movie or if you’d just like to know my opinion, I posted a SPOILER FREE review over the weekend which you can read here.
“Endgame” wasn’t the only success story for Marvel though. “Captain Marvel”, the standalone film introducing the female hero that was released in March, was fueled by viewers prepping for “Endgame” and reemerged in the top two giving Marvel Studios its first ever sweep of the top two positions at the box office. In the process “Captain Marvel” has now topped DC’s female-centric hero film “Wonder Woman” in domestic gross and has become the 24th highest grossing film of all time globally. Last week’s number one film “The Curse of La Llorona” took a big hit but held on to third while Disney’s first release from Fox, “Breakthrough”, fell to fourth. DC’s current superhero offering “Shazam!” rounded out the top five. “Little”, “Dumbo”, “Pet Sematary” and “Us” placed sixth through ninth while Disney’s new Disneynature documentary “Penguins” rounded out the top ten.
So, with the opening weekend done it’s tough to tell where “Endgame” goes from here. There are still plenty of records it could break, and it looks like the sky is the limit in terms of staying power. An opening like this is unprecedented so we’ll have to wait and see how the sophomore weekend goes or if “Endgame” captured all of the attention its going to get in a single weekend. I doubt it but you never know. Four new releases will look to try and steal some attention away from “Endgame”. The animated “Uglydolls”, the Seth Rogan comedy “Long Shot”, the home invasion thriller “The Intruder” and the Latino led vigilante film “El Chicano” will all seek to earn some love in a crowded and competitive first weekend of May.