Box Office Breakdown, August 10-12, 2018

No comments

It was a surprisingly busy week at the box office as a pair of new releases over performed and a limited release offering stirred the pot a bit shaking up the top five and threatening “Mission: Impossible – Fallout” two-week hold on the top spot. After even Disney couldn’t land the top spot at the box office last week over the action epic there were questions about how long “Fallout” could stand tall in the always bland month of August. Did “Fallout” rule for a third week? Let’s examine the numbers in this week’s Box office breakdown, August 10-12, 2018.

6

Getting right to the point no, “Fallout” did not reclaim the number one spot. That honor goes to a new release, “The Meg”, which cost around $135 million minimum to make and has been one of 2018’s most interesting films to follow thanks to its storied production in development hell. Critics were surprisingly mixed on the movie with some calling it a typical and entertaining summer blockbuster and others wondering how such an expensive movie can look so cheap. Regardless audiences ate up the flick about a prehistoric shark let loose on the world bringing its North American total to $44.5 million as of Monday morning from 4,118 theaters. “The Meg” has become an infamous co-production between China and America that has emphasized the growing significance of pandering to foreign audiences for increased box office profit. In this case the formula worked bringing in another $96.8 million internationally putting its global total at $142.1 million in only week one leaving plenty of potential for the movie to somehow break the bank in the slow August month. “The Meg” continues a long line of successes for Warner Bros. in 2018 which also saw big returns from “Ready Player One” and “Ocean’s 8” of over $41 million in their respective opening weekends in North America. It’s also the first original movie to top the box office since “A Quiet Place” as every other number one since April has been a sequel, spinoff or prequel. Even still “The Meg” is based on a book. If you’re interested you can read my review of “The Meg” here.

5

“Mission: Impossible – Fallout” held on for a second place finish with $20 million and Disney’s “Christopher Robin” fell significantly from its relatively lackluster debut last week to third with only $12.4 million in its sophomore weekend. The final two spots in the top five were both newcomers. In fourth was “Slender Man”, a horror film that many criticized for being well beyond its time as it was based on the famed creepypasta character that inspired an infamous murder in 2014. The movie overperformed slightly when compared to expectations bringing in $11.5 million on a $10 million budget despite horrible reviews from both critics and fans who called it generic and derivative. You can read my review here. In fifth was “BlacKkKansman”, a Spike Lee film that tells the true story of a black cop who infiltrated the infamous hate group the Ku Klux Klan. With a limited release, “BlacKkKlansman” brought in $10.7 million on a $15 million budget to round out the top five. The film has received great reviews and mumblings of possible Oscar buzz. Expect my review of the movie coming soon.

1

Rounding out the top ten were all carryovers from last week. “The Spy Who Dumped Me”, “Mamma Mia! Here We Go Again”, “The Equalizer 2”, “Hotel Transylvania 3” and “Ant-Man and the Wasp” were placed sixth through tenth respectively when all was said and done. The only other major new addition to the chart was “Dog Days” which earned $2.6 million and finished twelfth however these numbers are a bit skewed as the film was released a few days early and thus earned more money from previews than was calculated for the chart. Also of note, “Incredibles 2” fell from the top ten for the first time finishing eleventh on the weekend.

mark-wahlberg-iko-uwais-mile-22-01-600x350.png

I’m honestly not sure what to make of next weekend especially after the success of “The Meg”. August is always a strange month with little competition leading up to Labor Day weekend. With the buzz around the movie earning it big numbers at the star ‘The Meg” may very well hold off for a second weekend win. To do that however it will have to beat three newcomers, the wide release of “Crazy Rich Asians” and two new releases in “Alpha”, a movie many are already calling a potential flop, and “Mile 22”, the latest collaboration between Mark Wahlberg and director Peter Berg. Tune in next to see who wins out in the end.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s