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Box Office Breakdown: July 13-15, 2018

The weekend brought a pair of new releases to cinemas with one meeting expectations while the second fell short. A surprise success from last week expanded into wide release to both critical and viewer acclaim while a comedian’s debut project shined in limited release with the promise of more success still to come. There’s a lot to go over this week so let’s get right to in this weeks’ Box Office Breakdown, July 13-15, 2018.

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Capping off the weekend at the top spot was a new release from Sony Animation, “Hotel Transylvania 3: Summer Vacation”. As I predicted last week the success of this film heavily depended on the success of last week’s carryover winner “Ant-Man and The Wasp”. The later held on to the second spot With $29 million in revenue but the 62% drop was the largest for a Marvel Cinematic Universe sequel to date. “Hotel Transylvania 3” worked magic on younger fans and hit a sweet spot to the tune of $44 million, below the second film’s $48 million opening in 2015 but still respectable for the franchise considering it was competing against Pixar’s monster sequel “Incredibles 2”. The film also benefited from another $1.27 million from Amazon Prime early showings on June 30 which brings its total opening numbers to $45 million. You can read my review of “Hotel Transylvania 3” by clicking here.

skyscraper

The second new offering of the weekend did not fair so well. The Dwayne Johnson led action film “Skyscraper” was criticized by fans and critics of being derivative of similar movies like “Die Hard” which led to a relatively disappointing $25.5 million debut domestically. The film will likely need a strong oversees showing if it’s going to break the bank as it was made on a hefty $125 million budget. The numbers were well below the $34 million debut of Johnson’s other 2018 film “Rampage” which benefited from oversees numbers itself and a familier source material, but still disappointed over the course of its theatrical run. “Skyscraper” is expected to open in 11 new markets internationally this coming weekend which could help earn it the numbers it needs to at least break even. You can read my review of “Skyscraper” here.

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Disney’s “Incredibles 2” continued to etch itself in cinema history staying strong at # 4 for the weekend domestically. The animated sequel earned another $16.2 million building on its status as the highest grossing animated movie domestically and put it above “The Dark Knight” as the ninth grossing domestic movie ever. “Jurassic World: Fallen Kingdom” held strong as well in fifth followed by “The First Purge” in sixth. In seventh place though we saw a wide release expansion for Annapurna’s “Sorry to Bother You” which had a fascinating opening weekend on limited release and expanded to over 800 theaters to bring in $4.2 million dollars. The film has been lauded by critics and fans alike for its social commentary. You can look for my review of the movie later this week. “Sicario: Day of the Soldado”, “Uncle Drew” and “Ocean’s 8” rounded out the top ten.

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The other notable entry of the weekend was A24’s “Eighth Grade”, a movie I personally am looking forward to seeing once it expands in the coming weekends as it was written and directed by one of my personal favorite comedians Bo Burnham. Released in just four theaters to start, the film earned $252,284 giving it the highest per theater average of the year so far. Other notable limited releases that entered the chart were Sony’s “Soorma” and Amazon’s “Don’t Worry He Won’t Get Far on Foot” in the top 30. Neon’s “Three Identical Strangers” and Bleecker Street’s acclaimed “Leave No Trace” also benefited from expanded released to enter the top 15.

This coming weekend could be an interesting one to watch. Three sequels will be released with two in particular threatening to dethrone “Hotel Transylvania 3”. The action sequel “The Equalizer 2” staring Denzel Washington will open as well as “Mamma Mia: Here We Go Again”, the sequel to one of the highest grossing live action musical films of all time, will also make an impact. Considering both of these films are expected to open in less than 3,500 theaters as of this post they may have a tough time topping “Hotel Transylvania 3” which is shown in more than 4,000 right now. We’ll see if the fan bases created by their predecessors will help push them to the top. Blumhouse Tilt will release the horror-thriller sequel “Unfriended: Dark Web” as well.

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